Train your mind like an NBA champion

The 90-day mental coaching intensive built for growth-stage CEOs.
Apply for summer 2024 cohort
5 spots only
Mental guidance for top business minds and professional athletes.
I spent the first two decades of my career as a mental skills coach for professional athletes, including NBA teams and All-Stars, and transitioned to coaching CEOs after speaking at a Sequoia Capital event in 2023.

I now run Capitola Coaching, where I lead quarterly cohorts of CEOs through personalized programs, while still maintaining a select group of NBA clients.

The Capitola Way

Mental clarity in 12 weeks.
I'm only able to coach five CEOs at a time so that I can give everyone that everyone the attention they deserve

Learn it

The initial four weeks are dedicated to mastering the core mental habits and tools necessary to maintain presence and focus effectively.

Live it

During the next four weeks, you'll actively practice these tools daily and customize them to meet your specific, real-time needs.

Lead it

In the final four weeks, you will learn to guide and teach your team using the tools you've mastered, which is crucial for embedding these behaviors into your routine and establishing lasting habits.

Proud to have coached

Over my 20+ years as a Mental Guide I've had the privilege of coaching some of the best in the industry.

2

NCAA championship
basketball teams

3

Top 25 venture funds

2

NBA champions

50+

Growth-stage CEOs

3

NBA teams

7

First round draft picks

10+

NBA All-Stars

Trusted by high-performing leaders across industries

Some of our past clients that have adopted our principles

“Graham taught me to breathe under pressure and perform in the present."

Jalen Brown, 3x NBA All-Star Boston Celtics

"Graham has worked with our team from C-Level Executives all the way through to the front lines of our teams that work from over 10 locations around the world. He’s worked with individuals, focus groups, teams and company-wide workshops that have had a really positive impact on our team. Many of our team have commented on how they are utilizing Graham’s work in their personal lives, outside of their work at the company and that’s a true testament to his ability to connect."

Rob Castaneda, Founder & CEO Service Rocket

"I’m grateful for Graham teaching me his language of mental skills so I have a way to connect and empower all the sailors I lead."

Admiral Jim Aiken, US Navy

"Graham is the best, I been working with him since I was a kid and I’m grateful for how present he is when he coaches me - it’s a real difference maker under immense pressure."

Aaron Gordon, 2023 NBA Champion Denver Nuggets

"In just a few weeks Graham had be re-engaged and re-excited about the company I had been grinding on for six years. He treats mental training like physical training at the pro level. He forces you into disciplined daily habits and when your mind spins out he’s right there for you to help you get back on track."

Nick Narodny, Founder & CEO Aalto